![]() ![]() ![]() Tall, thin letters suggest beauty and grace, while shorter, wider ones convey solidity and strength. When picking a font, think about the image you want your brand to embody. Thank you for subscribing to our newsletter! Your business might not be competing with the likes of Adidas or Apple, but brand consistency is still important. That’s why companies spend big bucks on research and design before deciding on a new logo. The style of font you use sends subtle messages to your readers. Here you should choose fonts that are consistent with your brand. When it comes to presentations, website content, social media posts, and marketing material, you can be more adventurous. Use Brand-Aligned Fonts For Promotional Material Like a classic tailored suit, a familiar font signifies authority and competence, without drawing attention to itself. It can be helpful to think of the font as the outfit your writing wears. This is because an unusual font style could distract the reader from the content of your writing. Choose Standard Fonts For Emails and Reportsįor routine documents like letters and reports, you should stick to conventional fonts. Most people find sans-serif fonts easier to read on screen, so they are the most popular for blocks of text in emails and on websites.įamiliar sans-serif fonts include Arial, Helvetica, Trebuchet, and Open Sans. Sans-serif fonts, like the one we’re using here, have no embellishments and therefore have a more simple, modern look. Other popular choices include Cambria, Century, and Georgia. The most common serif fonts in use today are Times New Roman and Garamond. Serifs give text a traditional appearance, and because serif fonts are the easiest to read in print, they are used in nearly all books and newspapers. In this blog, we use a serif font for the headings. Serifs are the decorative details added to the main strokes of letters and symbols. Our quick guide to fonts in formal writing will help you choose typefaces that enhance your writing and convey proficiency and professionalism. It might be tempting to use a variety of quirky fonts to make the text more distinctive, but poor font choices can make your documents memorable for all the wrong reasons! When it comes to picking a font for a resume, report, or any other piece of professional writing, the choice can be overwhelming. A Guide to Use of Fonts in Formal Writing ![]()
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